Your picture, logo and contact information

Interesting articles about buying, selling, mortgages, and home improvement – topics of interest to every homeowner

A response "hook" – an ad offering readers a free report, like Seven Worst Mistakes Sellers Make, to encourage potential clients to contact you (why this is important)

Ask an Expert – a column that shows readers you are a knowledgeable professional and invites them to call you with their real estate questions

Professional design, but not too slick – the Resulti newsletter is designed to project a professional image while still looking like it was created by you, not by a marketing firm

Universal format (PDF) – easy to open, read and forward

Versatility – can be distributed in printed form or e-mailed, or even posted on your web site